Coastline Collective

A nonprofit focused on coastal restoration & community-led conservation through hands-on volunteer projects and public education.

The Challenge: Despite their critical work, Coastline Collective lacked visibility beyond their immediate geographic region. Their online presence was inconsistent, their messaging lacked clarity, and their impact—though impressive—wasn’t translating into funding or volunteer signups at the scale they needed.

The Solution: Blue Carbon Creative worked with Coastline Collective to revamp their brand identity and digital strategy. We clarified their mission for public audiences and launched a values-aligned storytelling campaign across Instagram and TikTok. This included volunteer spotlights, restoration before-and-afters, and reels showcasing their fieldwork. We also created a donor-facing landing page optimized to convert interest into action, and managed their socials.

The Results: In the first 90 days, Coastline Collective doubled their social engagement and increased volunteer applications. The organization’s team now uses the messaging system developed by Blue Carbon Creative across all external communications, improving consistency and donor confidence.