Talzeunies

A trusted affiliate platform transitioning to one of eco-conscious, ethically made pet products & services. Their new goal is to connect pet parents with better choices for their dogs and the planet.

The Challenge: Talzeunies had strong brand values and a promising lineup of sustainable products, but conversion rates through affiliate links remained low. Their blog wasn’t generating traffic, their social media felt inconsistent, and potential customers were unclear on what made their recommendations trustworthy or unique.

The Solution: Blue Carbon Creative is helping to reposition Talzeunies as a go-to educational resource for sustainable pet care. We are creating a series of product roundups, educational blog posts, and short-form videos to guide dog owners to vetted items, all featuring embedded affiliate links. The brand is also getting a refreshed voice to make sustainability feel approachable, not preachy, along with an email welcome series to convert casual browsers into engaged readers and buyers.

The Results: This is an ongoing project. However, we anticipate a 40% increase in affiliate conversions, along with a 60% uptick in organic blog traffic within the first 3 months. These improvements will lay a strong foundation for Talzeunies to pursue additional affiliate partnerships and grow its online presence with clarity and confidence.